30 Shrinkflation Pics That Prove We’re Getting Ripped Off

Ever feel like you’re paying more but getting less? You’re not imagining it. Shrinkflation is the sneaky trick companies use to quietly reduce product sizes while keeping prices the same (or even raising them). That bag of chips that used to be full? Half air. The “family size” box of cereal? Looks more like a single-serving. It’s a frustrating, shameless cash grab, and we’re here to expose the worst offenders.

1. “Pasta sauce is getting 8% smaller, and water is now the first ingredient instead of tomatoes.”

Sim14CH

2. Snickers “yard” with a hollow cardboard center.

A person holding a long Snickers box containing multiple Snickers bars. The box is open, revealing rows of candy bars inside. Various household items can be seen in the background.
MyFriendsCallM

3. “Never ordering chocolate online again.”

Two images of a heart-shaped Lindt Lindor milk chocolate box. The first image shows the front with red packaging and a chocolate illustration. The second image shows a side view of the closed box with a barcode visible.
ColonelBucket24

4. My quart of milk only had 3 cups of milk in it.

A Pyrex measuring cup filled with milk is next to a carton of 365 Organic Whole Milk on a kitchen counter. The cup is marked with measurements up to 4 cups. The carton displays a cow illustration and mentions it is ultra-pasteurized and homogenized.
mikiebaIlz

5. A “roll” of wrapping paper at Target.

A close-up of a person holding a roll of plastic wrap from the top. The roll is partially unwrapped, revealing layers of clear plastic. The person is also holding a box of raspberry-flavored truffles.

6. 100 fewer grams of cookies. What have we come to?

u/ninaembii/via reddit

7. 12% decrease in weight here, same price, disgraceful.

u/nepourjoueraubingo/via reddit

8. Sometimes, shrinkflation isn’t content weight or size shrinking. Check out the juice content.

Two orange soda cans are displayed, showing their nutrition facts. The left can contains 70% juice and 90 calories per serving, while the right can has 60% juice and 70 calories. Both have details on sugar, sodium, and other nutritional values.
kjacmuse

9. CeraVe Daily Moisturizing Lotion went down an ounce and is still the same price.

Two bottles of CeraVe Daily Moisturizing Lotion are placed on a wooden surface. Each bottle features a pump and contains 12 fl oz and 11 fl oz, respectively. The label highlights ingredients like ceramides and hyaluronic acid.
Stlthrowaway

10. This cheese ball size comparison is just sad.

u/pizzathefox20/via reddit

11. The 5$ meal is now 6$, makes sense.

u/casey_the_evil_snail/via reddit

12. Breyers is no longer considered ice cream.

u/stealthmoderock/via reddit

13. Now there are only 5 bars!

u/ageric/via reddit

14. The old fries will be missed.

u/krichardkaye/via reddit

15. We love a giant blank spot in the packaging.

u/swimming-thing-9873/via reddit

16. Kellogg’s claimed cereal weight doesn’t match the contents.

A cereal box with corn flakes and a strawberry image rests on a blue digital kitchen scale. The scale displays a measurement of 220 grams.
purplemonique

17. Where are the rest of the cookies?

u/it2362/via reddit

18. That isn’t one brownie, it’s 6 for $6.

u/vk146/via reddit

19. It’s really getting out of hand.

u/vee-eem/via reddit

20. They didn’t think we’d notice the new bottle has less.

via reddit

21. Hey, you’re missing a row.

u/comfortablechair/via reddit

22. In just a month?

u/perfect_tension_3611/via reddit

23. They’ve even gotten to string cheese.

u/adorable-cookie-733/via reddit

24. Half air, half dust on the bottom.

u/theeviltomato89/via reddit

25. Domino’s large pies in Australia are tiny now.

u/miiightybeast/via reddit

26. “In Hungary, there are disclaimers which warn the customers that the product size has gotten smaller.”

Three varieties of Orbit gum hanging on a store display. Each pack shows a different flavor: peppermint, spearmint, and bubblemint. Above them, signs indicate a price in forints and mention the product has become smaller.
Vennato

27. Guess which one was purchased a year ago.

Two boxes of Swiss Miss Milk Chocolate hot cocoa mix are shown. The left box has eight servings, and the right has six. Both feature a red mug with cocoa and chocolate pieces on a blue background.

This one might be a little hard to read. On the left is a box of 8 1.38oz envelopes. On the right, it’s 6 .73oz envelopes.

28. “I’ve been upset about this for weeks. 75% air.”

A hand holding a share-size bag of Skittles at a store. Shelves in the background display various snacks, including Blue Diamond almonds and candy. Price tags are visible on the shelf edges.
sukonetei

29. “Mcdonald’s No Longer Offering Free Refills”

A McDonald's interior showing a McCafé area with a sign indicating "No Beverage Refills Available." The counter has a pickup area with a yellow and gray sign. An employee is in the background, and a digital display is mounted on the wall.
Head_Vibes

30. Cups of Jif have shrunk by more than 26%, but the cost hasn’t.

Two boxes of "Jif To Go" creamy peanut butter on a shelf, each containing eight individual cups. One opened cup of peanut butter is placed in front, with its sealed cover peeled back. The packaging features a pretzel dipped in peanut butter graphic.
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